By , NRLC.ai Updated Joel leads SEO and AI search at a global domain registrar: 1.2M Google AI-feature impressions and 198K Microsoft Copilot citations in six months.

What are generative engine optimization services?

Generative engine optimization (GEO) services make a brand easier for AI systems such as ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot to find, trust and cite, and track whether those systems mention and cite the brand over time.

Buyers now ask assistants to shortlist vendors, compare options and explain a category before they ever visit a website. If the answer names three competitors and not you, or describes your product wrongly, you lose the deal before it starts. GEO services work on the inputs those answers are built from. For background, read what generative engine optimization is.

How GEO services differ from SEO services

  • The outcome is a mention or citation, not a ranking. A page can rank first and still be left out of the AI answer, and a brand can be recommended in an answer without ranking for the query.
  • The unit is the passage and the entity. AI systems lift short segments and need to know which company those segments describe.
  • Off-site work is about corroboration. Consistent mentions in sources AI systems already trust matter alongside backlinks.
  • Measurement uses prompts, not just keywords. Answers vary run to run, so results are sampled across a fixed prompt set and reported per engine.

The foundation is shared: if search engines cannot crawl and index a page, AI systems built on those indexes rarely cite it. See the full GEO vs SEO comparison.

What our GEO services include

AI visibility audit

A baseline across ChatGPT, Google AI Overviews and AI Mode, Microsoft Copilot and Perplexity for an agreed list of buyer prompts: whether you are mentioned, which of your pages are cited, which competitors are named instead, and what the answers get wrong about you.

Technical eligibility

Crawler access for Googlebot, Bingbot, OAI-SearchBot and PerplexityBot; indexation in Google and Bing; content present in the initial HTML; canonical, redirect and duplicate-URL conflicts that split or hide the page AI systems should retrieve.

Entity and knowledge graph work

One consistent description of the organization, its people, products and locations across the site and its profiles, connected with Organization, Person and Product structured data and sameAs links, so systems resolve your brand to a single entity.

Schema and structured data

JSON-LD for services, products, articles and FAQs that matches the visible page. We implement it directly or write developer-ready tickets, and validate it against what the page actually says.

Content built to be cited

Answer-first rewrites of the pages that should be cited: plain definitions, comparison tables, specific and verifiable facts, and FAQs that mirror real buyer questions. Fewer, stronger pages instead of mass-produced ones.

Digital PR and third-party mentions

AI answers lean on sources other than your own site. We map which publications, directories, review sites and communities the answers in your category already cite, and pursue accurate mentions there. No paid link schemes or fake reviews.

AI visibility tracking and reporting

The same prompt set re-run on a schedule, reported per engine: mention rate, citation rate and share of voice against named competitors, next to Search Console, Bing Webmaster Tools and AI referral traffic.

Not every engagement needs every item. The audit decides what is worth doing first.

How a GEO engagement runs

  1. Baseline. Agree the prompt set and competitors, run the AI visibility audit, and record how each engine describes you today.
  2. Diagnose. Trace each gap to a cause: not crawlable, not indexed, unclear entity, no citable passage, or no third-party corroboration.
  3. Fix the foundation. Resolve crawl, rendering, canonical and structured data problems on the pages that matter first.
  4. Build citable content and corroboration. Rewrite priority pages answer-first and pursue mentions in the sources your category's answers draw from.
  5. Measure and iterate. Re-run the prompt set, report changes per engine, and re-prioritize based on what moved and what did not.

Deliverables

  • The agreed buyer prompt set and competitor list, so every later report compares like with like.
  • An AI visibility baseline report per engine: mentions, citations, competitors named and factual errors about your brand.
  • A prioritized fix list covering crawl access, indexation, rendering, canonicals and structured data, written so developers can act on it.
  • Entity and schema implementation (JSON-LD) or developer-ready tickets, validated against the visible page.
  • Answer-first rewrites or content briefs for the pages that should be cited.
  • A third-party source map: the publications, directories, review sites and communities your category's AI answers cite, with outreach targets.
  • Recurring AI visibility reports with notes on what changed and what to do next.

How results are tracked

GEO metrics and where they come from
MetricWhat it tells youSource
Mention rateShare of tracked prompts where the answer names your brandScheduled prompt runs per engine
Citation rateShare of tracked prompts where one of your URLs is cited or linkedScheduled prompt runs per engine
Share of voiceHow often you are named compared with the competitors you choseSame prompt runs
Answer accuracyWhether the answer describes your products, prices and locations correctlyReviewed answer samples
Search impressions and clicksVisibility in Google Search, which includes AI features, and in BingGoogle Search Console, Bing Webmaster Tools
AI referral trafficVisits and conversions from chatgpt.com, perplexity.ai, copilot.microsoft.com and similarYour analytics

Every number is reported for a named engine, a named prompt set and a time window. A single answer is an anecdote, not a trend. Read our AI citation tracking method.

A good fit

  • Your buyers ask ChatGPT, Copilot or Google's AI features to compare vendors in your category.
  • You rank in search but are missing or misdescribed in AI answers.
  • You want measurement you can explain to leadership, not a single "AI score".
  • You have, or can get, developer and content time to implement changes.

Not a fit

  • You want a guaranteed placement in a specific AI answer.
  • You want hundreds of auto-generated pages aimed at prompts.
  • You need a low-cost automated scan rather than diagnosis and implementation.

Why NRLC.ai

The work is led by Joel David Maldonado, who leads SEO and AI search at a global domain registrar: 1.2M Google AI-feature impressions and 198K Microsoft Copilot citations in six months.

We publish our methods instead of hiding them: how AI systems decide what to trust, the failure modes that make content disappear from answers, and what can and cannot be measured.

Related services: AI search optimization, schema markup and structured data, and AI-first site audits. If your team uses the term answer engine optimization, see how AEO relates to GEO.

Talk to a GEO specialist

A 30-minute consultation covers the prompts that matter to your buyers, what AI systems currently say about you, and where the biggest gaps are. No obligation.

Book a GEO consultation

GEO services FAQ

What does a generative engine optimization agency do?

A GEO agency improves how often and how accurately AI systems such as ChatGPT, Google AI Overviews, Perplexity and Copilot mention and cite your brand. The work covers an AI visibility audit, technical eligibility, entity and structured data fixes, citable content, third-party mentions and ongoing tracking.

How are GEO services different from SEO services?

SEO services aim for rankings and clicks on results pages. GEO services aim for mentions and citations inside AI answers, which adds entity work, answer-first content, third-party corroboration and prompt-based measurement. GEO still depends on a crawlable, indexable site, so the two are run together.

Are AI SEO services the same as GEO services?

Mostly. AI SEO, AI search optimization, answer engine optimization and GEO are overlapping labels for being found and cited in AI search. Ask any provider what they deliver and how they measure it rather than relying on the label.

Can you guarantee our brand will be cited in ChatGPT or Google AI Overviews?

No. Nobody controls what an AI system writes, and answers vary between runs and users. We improve the conditions that make a citation likely and measure the result with a fixed prompt set over time.

How do you measure GEO results?

We re-run an agreed list of buyer prompts in named engines on a schedule and report mention rate, citation rate and share of voice per engine and time window, alongside Google Search Console, Bing Webmaster Tools and AI referral traffic in your analytics.

Do you replace our SEO agency or in-house team?

Not necessarily. We can run GEO end to end, or work alongside an existing SEO team and developers by supplying the audit, priorities, structured data and content briefs they implement.

How much do GEO services cost?

Scope depends on the size of the site, the number of engines and prompts tracked, and how much implementation we do versus your team. We quote after a consultation and baseline review rather than publishing a fixed package.