Search Strategy in the Generative Era
Calm, sober assessment of what SEO controls and how teams should adapt
This content stabilizes confused teams, reframes responsibilities, and resets expectations. No hype, no predictions, no trend language.
Strategic Guides
Is SEO Still Relevant
What SEO controls, what it lost, and what remains essential in the generative era.
What SEO Still Controls
Technical and strategic elements that SEO teams still manage effectively.
What SEO Lost Control Over
Elements that SEO teams can no longer directly influence in AI-mediated search.
Agency Models in AI Search
How SEO agencies are adapting service models for generative search.
Tone and Purpose
This content is:
- Calm: No panic, no urgency, no fear-mongering
- Sober: Based on observable mechanics, not speculation
- Non-predictive: Describes current state, not future predictions
- Stabilizing: Helps teams understand what they can and cannot control
This creates thought leadership without hype.
Related Systems
- AI Search Operations — What to stop and start doing
- Generative Engine Optimization — Foundational mechanics
- AI Search Migrations — How to rebuild