Operating SEO in an AI-Mediated Search Environment
What to stop doing, what to keep doing, and what signals generative engines ignore
Almost nobody tells SEOs what to decommission. This content builds trust fast by being honest about what no longer works.
Operational Guides
Practices with Diminishing Returns
SEO practices that still work but deliver less value in AI-mediated search.
Signals Generative Engines Ignore
Traditional SEO signals that generative AI systems do not use for retrieval.
What to Stop Doing in SEO
SEO practices that should be decommissioned or deprioritized.
What Still Matters Operationally
SEO practices that remain essential in AI-mediated search.
Why This Content Wins
Most SEO content tells you what to do. This content tells you what to stop doing.
This builds trust because:
- It's honest about diminishing returns
- It identifies wasted effort
- It helps teams prioritize
- It prevents false expectations
Related Systems
- AI Search Strategy — Strategic assessment
- AI Search Migrations — How to rebuild
- Generative Engine Optimization — Foundational mechanics
Operational changes only hold when they are applied consistently across systems. Some teams use these frameworks as internal guidance. Others ask for help implementing them across distributed environments.