Measuring AI Search Visibility and Citation Presence
Metrics and reporting for AI-mediated search environments
Measurement Guides
Measuring AI Visibility
What metrics exist for tracking visibility in AI-generated answers and AI Overviews.
Tracking AI Citations
How to monitor when and how your content is cited by generative AI systems.
Reporting AI Search Performance
How to report AI search visibility to executives and stakeholders.
Attribution in Zero-Click Search
How to attribute value when users get answers without clicking through to your site.
What Can and Cannot Be Measured
Honest assessment of measurement limitations in AI-mediated search.
What This System Owns
- What metrics exist: Observable measurements for AI search visibility
- What metrics are inferred: Measurements that require interpretation or estimation
- What metrics are fiction: Claims that cannot be verified or measured
- What executives should expect: Realistic expectations for AI search measurement
This is where agencies send clients when they need to explain AI search performance.
Related Systems
- AI Search Diagnostics — Troubleshooting visibility issues
- AI Search Tools Reality — Limitations of measurement tools
- Generative Engine Optimization — How retrieval works