Module 8: Measuring Prechunking Success
Module 8 of 9
What This Teaches
What to measure instead of rankings.
Real metrics focus on retrieval and citation, not traffic and impressions. See also: Measurement & KPIs
Real Metrics
- Retrieval appearance: Does your content appear in AI-generated answers?
- Answer reuse: Are your facts reused verbatim or near-verbatim?
- Citation frequency: How often are you cited as a source?
- Near-verbatim reuse: Are your chunks extracted with minimal modification?
- Cross-engine consistency: Do multiple AI systems cite the same facts?
Anti-Metrics
Do not measure:
- traffic
- impressions
- CTR
Those are downstream effects, not controls.
You cannot control traffic. You can control retrieval and citation.
Prechunking Rule
Measure retrieval and citation, not traffic and impressions.
Focus on what you can control: chunk quality, atomicity, and citation eligibility.
Optional Operator Task
Task: Query an AI system (ChatGPT, Claude, or Google AI Overviews) using a topic from your content. Capture the generated answer and identify which of your chunks appeared.
Constraint: Look for near-verbatim reuse, not paraphrasing. Track citation frequency, not traffic or impressions.
What success looks like: You produce a measurement report showing which chunks were retrieved, which were cited, and which were ignored. You've measured retrieval and citation, not downstream effects like traffic.
This task is optional. No submission required. No validation. Use it to convert theory into applied thinking.